Saturday, January 24, 2015

Magneti Marelli Branding

In addition to my day-to-day production duties, urgent fixes and reformatting I've been able to assist and concept new art pieces for Magneti Marelli parts for the better part of 2014.

I was brought on in early August to start doing some holiday designs and artwork for the seasonal campaign after doing some retouching and assistance on third quarter concepts and basic production work on most 2014 Magneti Marelli ads.

Most branding for Magneti Marelli has been word art of different automotive brands overlapped on car parts to represent that any car can be serviced there and that any car can use a Magneti Marelli part. The Holiday concepts are images of traditional Christmas and winter objects with the same brand names layered on them in the steels and blues of previously used pieces.

I've done retouching and word art on all works in the project and been able to execute them in all original mail ads. They were so well received that they were requested for poster usage as well.

After the seasonal concepts were finalized new branding tasked us with getting some major ideas down for the next quarter.

I've done drawn some concepts for promoting their oil change services without re-using bottle designs that have been utilized in earlier quarterly promotions. I also worked on retouching and layout in many of the final works.

Depicted are mirror danglers, posters, coupons, mailers and flyers that by now have been printed and are being mailed out to current dealers and customers of Magneti Marelli automotive parts and services.